COMMUNICATIONS AND MARKETING COORDINATOR at Pelican Parcels

About Pelican Parcels

Pelican Parcels is a Sussex-based charity established in 2018 which aims to ensure that local families and carers have the essentials for their babies and children. The charity is growing at an incredible rate and demand for our services is high. In the first year we supported over 500 children and pregnant mums and by the end of 2024 that number had risen to over 7,000. We envisage the demand for our service will continue to grow.

About this role

This is an exciting opportunity for a hands-on Communications and Marketing Coordinator to play a pivotal role in the success of a fast growing charity delivering important work across Brighton & Hove.

In this newly created role, Pelican Parcels is looking for a bright, positive, and energetic person to aid the charity in reaching out to its supporters and prospective supporters in order to encourage donations, volunteering and financial support.

The Communications and Marketing Coordinator will support the Marketing and Comms Lead to increase Pelican Parcels’ reach and impact. You will play a key role in bringing the transformational impact of Pelican’s services to life through impactful storytelling and design. Your creativity, copy-writing abilities and social media skills will help us reach more people struggling to afford the essentials – and inspire donors, fundraisers and local businesses to support our work.

The role is part-time (20 hours per week). Usual days of working are Monday-Thursday, with very occasional evenings and weekends to attend our events. Our hours are 9:30am – 2:30pm; however, we are open to hybrid working and working longer, fewer, days.

You will support the Pelican Parcels team by producing communications plans and developing innovative, creative ideas to promote our activities across a range of channels. This includes e-newsletters and case studies, website updates, social media, designing digital and printed assets and publications.

Pelican Parcels provides an inclusive, friendly, and supportive working environment. We will support you to develop and grow in the role, through training, coaching and other development opportunities.

Key Responsibilities

Social Media

Coordinating Pelican Parcels’ existing and potential social media platforms, developing and creating compelling and impactful content and assets, and encouraging user generated content.
Attend fundraising and service events to gather social media content for live and curated content.
Coordinate our communications and social media calendar.
Utilise family and referrer feedback, news channels, and sector content to build content based around our pillars in order to develop our output and channels.
Proactively recommend improvements and identify opportunities to grow our audience and engagement across our social media channels.
Monitor and moderate social posts and comments and respond or escalate as appropriate

Brand and design

Act as a brand guardian and ensure teams are adhering to brand and tone of voice guidelines.
Ensure our social media presence maintains a unified brand voice across all platforms.
Be the main point of contact for brand support and design guidance as needed.
Design and produce marketing collateral and social media content, and work with professional designers and printers.

Content and asset creation

Write, proof and edit a variety of digital communications across the organisation, such as web content to ensure brand and tone of voice is consistent and correct
Create authentic, compelling content across multiple social channels
Maintain and organise Pelican Parcel’s photo & video library.
Curate and bring to life stories for use across the charity, including written, digital and printed formats.
Act as the main administrator for our website account, supporting the wider team on best practice and content updates.
Establish good working relationships with staff and volunteers to support gathering stories and content.

Email marketing

Work with the Communications and Marketing Lead to develop and maintain the quarterly e-newsletter programme. This includes planning content, writing and editing copy, distribution via Mailchimp and monitoring key statistics.
Support the Communications and Marketing Lead to increase subscriber audience and engagement through targeting, segmentation and testing.
Work closely with the Communications and Marketing Lead to optimise our email marketing through a data-driven approach to improve user experience.

PR

Work with the team to respond to media enquiries, draft and distribute press releases, record and monitor press coverage and contacts.

Essential and desirable criteria can be found on our website. https://www.pelicanparcels.org.uk/commscoordinator/