Digital Marketing & Content Co-ordinator at Vincent Dance Theatre

You'll be a key part of a small, dedicated team and play a vital role in making our work more widely known and understood.

KEY RESPONSIBLITIES
Digital Marketing
Implement VDT's digital marketing strategy and campaigns for all company activity, including live performances, films, and participation programmes.

Lead the development and execution of digital campaigns for key projects, ensuring consistent messaging and
brand guidelines are used across all platforms.

Research and identify new and emerging digital marketing opportunities and channels to expand VDT's reach and audience engagement.

Manage and develop our database of contacts and communities for marketing purposes, ensuring compliance with GDPR regulations.

Assist with preparing and collating assets (e.g., sourcing logos, images, copy, and information from third parties) for digital campaigns.

Content Creation & Management
Lead the creation of engaging digital content for social media platforms (videos, images, GIFs, stories, and reels) using design software such as Canva.

Manage and schedule posts across all VDT's social media channels (e.g., using Hootsuite or an equivalent tool) to ensure a consistent and active online presence.

Document company activity and rehearsals through photography and video for use across digital channels.
Design, develop, and distribute VDT's regular newsletters using Mailchimp.

Maintain existing and build new relationships with advocates, bloggers, and social media influencers to extend the reach of our content.

Manage the company’s YouTube content and related digital advertising campaigns.
Reporting & Evaluation

Manage and monitor VDT's annual social media targets.

Analyse the effectiveness of digital campaigns and social media activity, creating regular reports to showcase results and present valuable insights to the team.

Support the Strategy Associate in collating and submitting the required marketing and website data for funder reports, including the Arts Council England Annual Survey.

PERSON SPECIFICATION
Essential Experience & Skills:

Demonstrable experience in a Digital Marketing or Content Co-ordinator role, preferably within the arts, culture, or non-profit sectors.

Proven ability to create engaging and original digital content (video, photo, graphics).
High proficiency in using social media platforms for professional purposes, including planning, scheduling, and analytics.

Familiarity with email marketing platforms (Mailchimp) and social media management tools (Hootsuite or similar)

Excellent written communication skills with the ability to write compelling copy for press releases, social media, and newsletters.

Strong organisational skills.

A good working knowledge of GDPR and its implications for digital marketing.

Desirable Experience & Skills

Experience with graphic design software (Canva).

Experience in creating short-form video content (Reels, Tik Toks).

Knowledge of the UK dance or theatre sector.

An interest in contemporary dance and film.

Basic video editing skills (e.g Adobe Premiere, Final Cut Pro or i-Movie).